Privacy Policy
Last updated: April 2026
Overview
AdProfit Calculator ("we", "us", "our") operates adprofitcalculator.com. This page explains what data we collect, how we use it, and your rights. The short version: we collect very little, and we never sell your data.
Data We Do Not Collect
All calculator inputs (ad spend, revenue, COGS, etc.) are processed entirely in your browser. No calculation data is sent to our servers. We cannot see your campaign numbers.
Data We Do Collect
Email Address (Optional)
If you submit your email via the benchmarks signup form, we store that address to send you the requested report and occasional updates about Meta Ads benchmarks. You can unsubscribe at any time by clicking the unsubscribe link in any email.
Analytics
We may use privacy-friendly analytics (such as Google Analytics or a self-hosted alternative) to understand page traffic and improve the tools. This data is aggregated and does not personally identify you.
Cookies
We use minimal cookies for analytics and to remember your currency preference (INR/USD). We do not use advertising cookies or cross-site tracking cookies.
How We Use Your Data
- Email addresses: to send the requested benchmarks report and relevant product updates only.
- Analytics data: to improve tool performance and understand which calculators are most useful.
Third-Party Services
We may use third-party services including Google Fonts (font loading), Google Analytics (traffic analytics), and an email service provider for benchmark report delivery. Each operates under their own privacy policy.
Data Retention
Email addresses are retained until you unsubscribe. Analytics data is retained per the analytics provider's default retention period.
Your Rights
You may request deletion of your email address at any time by emailing hello@adprofitcalculator.com. We will process your request within 30 days.
Children
This site is not directed at children under 13. We do not knowingly collect data from children.
Changes
We may update this policy periodically. The "last updated" date at the top will reflect any changes. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
Questions about this policy: hello@adprofitcalculator.com