Meta Ads Benchmarks 2026
How does your campaign stack up? Use these benchmarks to interpret your calculator results instantly.
| Metric | Good | Average | Poor |
|---|---|---|---|
| ROAS | >4x | 2–4x | <2x |
| Profit Margin | >30% | 15–30% | <15% |
| CTR (Link) | >2% | 1–2% | <1% |
| CPM (USA) | $8–15 | $15–25 | >$25 |
| CPC (USA) | $0.50–1.50 | $1.50–3.00 | >$3.00 |
| Conversion Rate | >3% | 1–3% | <1% |
Benchmarks based on Meta Ads data across e-commerce, real estate, and D2C categories (2024–2026).
How to Use These Benchmarks
These benchmarks give you a reference point, but your real numbers depend on your specific niche, offer quality, and creative performance. Use our calculators alongside these benchmarks to get the full picture.
For example, if your CPC is $2.50, that falls in the "Average" range. But if your conversion rate is 4% (Good) and your ROAS is 5x (Good), your overall campaign health is strong despite the average CPC.
Benchmarks by Category
- E-commerce (Fashion/Lifestyle): ROAS 3–5x, CTR 1.5–2.5%, CPC $0.80–2.00
- E-commerce (Electronics): ROAS 2–4x, CTR 1–1.5%, CPC $1.50–3.50
- Real Estate (Lead Gen): CPL $5–25, CTR 2–4%, CPC $0.30–1.50
- D2C (Health/Beauty): ROAS 3–6x, CTR 1.5–3%, CPC $0.60–2.00
- Education/Courses: CPL $10–50, CTR 1.5–3%, CPC $0.50–2.50