LSA Advantage: Unlike standard Google Search Ads where you pay for clicks that bounce, Local Service Ads only bill you for phone calls lasting over 30 seconds or direct booking requests.
2026 Average LSA Cost Per Lead by Industry
- HVAC & Air Conditioning: $30 - $70 per lead
- Plumbing Services: $25 - $65 per lead
- Roofing & Siding: $50 - $120 per lead
- Electricians: $20 - $55 per lead
- Legal & Personal Injury: $100 - $250+ per lead
- Locksmiths & Handyman: $15 - $35 per lead
How to Dispute Invalid LSA Leads
One of the best cost-saving features of Google LSAs is the dispute system. You can request a 100% refund for leads that are:
- Wrong numbers or spam calls
- Callers outside your designated geographic service territory
- Callers seeking services you do not provide
Regularly reviewing your call recordings and disputing invalid leads can reduce your effective monthly cost by 15% to 25%.
Frequently Asked Questions
Google LSAs charge on a Pay-Per-Lead (PPL) basis, meaning you only pay when a customer calls, messages, or books an appointment directly through your ad.
LSA costs typically range from $15 to $150+ per lead. Plumbers and locksmiths average $25-$50/lead, while high-value sectors like personal injury attorneys can pay $100-$250+/lead.
Compare Your CPL Across Google & Meta
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Written by Ubaid Siddiqui
Founder & Digital Marketing Specialist
Ubaid manages performance marketing campaigns across Meta and Google Ads. He built AdProfit Calculator to give media buyers transparent, accurate formulas without agency fluff.