|
Free Report · 2026 Edition
Meta Ads Benchmarks
2026 — USA
CPM · CPC · CTR · ROAS · Conversion Rate
by industry, based on real US campaign data.
|
|
Hey,
Here are the 2026 Meta Ads benchmarks for US advertisers. Use these to see how your campaigns compare — and know when something's off before your budget runs dry.
|
|
Overall Benchmarks (All Industries)
| Metric |
Good |
Average |
Poor |
| ROAS |
> 4x |
2x – 4x |
< 2x |
| CPM |
< $10 |
$10 – $20 |
> $20 |
| CPC (Link) |
< $1 |
$1 – $2 |
> $2 |
| CTR (Link) |
> 2% |
1% – 2% |
< 1% |
| Conv. Rate |
> 3% |
1% – 3% |
< 1% |
| Profit Margin |
> 25% |
15% – 25% |
< 15% |
|
|
CPM by Industry (USA · 2026)
| Industry |
Avg CPM |
Avg CPC |
| E-commerce / DTC |
$8 – $14 |
$0.50 – $1.20 |
| Lead Generation |
$12 – $20 |
$1.00 – $2.50 |
| Real Estate |
$15 – $30 |
$1.50 – $4.00 |
| Finance / Insurance |
$18 – $35 |
$2.00 – $5.00 |
| Health & Beauty |
$10 – $18 |
$0.80 – $1.80 |
| SaaS / Software |
$15 – $25 |
$2.00 – $4.00 |
|
|
Pro tip
Your break-even ROAS depends on your margin — not industry averages. A 3x ROAS can be profitable at 60% margin or a loss at 30% margin. Calculate yours before comparing to any benchmark.
|
|
|
Run your own numbers with our free calculators:
Open Free Calculators →
ROAS · Profit · Budget · LTV:CAC · Break-Even
|
|
|
— AdProfitCalculator.com
Free Meta Ads calculators for US performance marketers.
|
|
You received this because you signed up at adprofitcalculator.com.
Unsubscribe
|