Break-Even ROAS Calculator
Results and scenario table update instantly as you type
Currency
Campaign Cost Inputs
Ad Spend
?
Total Facebook / Instagram Ads spend for the period
$
Total Facebook Ads spend
Cost of Goods Sold (COGS)
?
Total cost of products or services sold via these ads. Includes manufacturing, packaging, raw material.
$
Total cost of products/services sold
Shipping & Fulfillment
$
Total delivery and fulfillment costs
Payment Processing Fee %
?
Applied to total revenue. Stripe / PayPal typically 2%. Enter 0 if not applicable.
0 – 10%
2%
Returns & Refunds
?
Total value of returned orders and refunds. High in fashion/lifestyle categories.
$
Expected returns/chargebacks
Other Variable Costs
?
Any other costs directly tied to these sales, freelancer fees, packaging add-ons, influencer commissions, etc.
$
Any other costs tied to these sales
Your Break-Even Results
Break-Even ROAS
—
Enter your costs above to calculate
Min Revenue Needed
—
Break-Even ROAS × Ad Spend
Total Costs
—
All costs combined
Profit at 3x ROAS
—
Revenue = 3 × Ad Spend
Profit at 4x ROAS
—
Revenue = 4 × Ad Spend
Profit at 5x ROAS
—
Revenue = 5 × Ad Spend
Calculating your break-even ROAS…
Enter your ad spend and costs above to see your minimum ROAS target.
Enter your campaign costs above and the interpretation will appear here automatically.
ROAS Scenario Table, Profit & Loss at Every ROAS Level
ROAS
Revenue
Net Profit / Loss
Status
Enter your costs above to see the full scenario table.